Everything LET in one place — the Playbook, the interactive Prototype, and the Design, Marketing & Future roadmap. One link, one password, under the one brand.
The interactive prototype defines the look — clean white cards, brand purple with a lime accent, a modern iOS feel, sport-first. Phase 9 rebuilds the app's UI to match it, so we design by reference, not from scratch.
The "generic low-code app" tell is default fonts, components, and spacing — not the colour. LET earns distinctiveness through custom type, components, and motion.
Moments like the GAME ON celebration (bounce-in, photos meeting, confetti) make the product feel alive — and double as demo polish. See it in the prototype.
Go-to-market starts where the players are: Melbourne tennis communities. Build a waitlist, recruit a focused beta, then grow by word of mouth and partnerships.
A simple site with email capture to build demand before launch.
Instagram + TikTok — short, sport-first content before and around launch.
20–50 real Melbourne players via tennis clubs, Facebook groups, Meetup, and parks/rec outreach.
Keyword research, listing copy, and category selection for discovery.
Local clubs, Melbourne tennis communities, and tennis media.
Controlled release, gather feedback, iterate, then go wider.
The MVP launches free — the priority is users and validation. Revenue and bigger features come once the core loop is proven.
A teardown of 10 competitor and analogue apps. The finding in one line: every tennis-matching app is weak on safety, weak on age-gating, and weak on spontaneity. That triangle is LET's whole opening.
The only live swipe-based tennis matcher in Australia — but it has no mutual-match gate (anyone can DM after a one-way swipe). LET's double-opt-in "GAME ON" is a genuine structural edge, not a gimmick.
The competitor named in the brief has no App Store or Play listing — the domain is parked for sale. There's nothing shipping to position against.
RacketPal sits at 2.0★ almost entirely on "no active players near me." Launch hyper-local — saturate 2–3 Melbourne court clusters so every swipe returns a real, this-week game. Density is the product.
Gating the first message (RacketPal) or pay-to-do-anything (PlayYourCourt) is every rival's most-hated decision — lethal in a thin network. Keep swipe, match and chat free.
LET is roughly a third of the way to App Store compliant. The engine is sound — working chat, participant-only security rules, a real report pipeline — but the legally-required safety, deletion, age and privacy panels are mostly still to build. The good news: most are well-scoped, and several are copy/config, not engineering.
Reviewers literally tap it. A profiles + chat app with no working Block fails Guideline 1.2.
Apple's most reliable auto-reject (5.1.1(v)): sign-up exists, in-app delete doesn't.
An 18+ meet-in-person app with no real age gate is a known rejection trigger.
A tappable "I Agree" with zero-tolerance terms, plus a hosted privacy policy. Mandatory for every app.